Taste the feeling...

TASTE THE FEELING... coke's new tagline.

I have been waiting for the new ads of coke to roll out for past week and it is finally out. Last week as soon as I read that coke will be changing the tagline from 'Open happiness' to 'Taste the feeling,' I honestly dint know what to think. It sounded very strange to me and I was honestly just looking forward for the reactions.
But, once I saw the new TVC's and OOH ads for the new tagline by various agencies, I liked it. It felt like I could get used to it (the new tagline I mean.)
'Open happiness' is more like a social nicety message, whereas 'Taste the feeling' is product centric. The tagline sounds like a F & B category tagline, whereas  'open happiness' could have been for anything, any product.
In this new strategy coke is using the same tagline for all their variants and I guess it is just trying to say that "Coke, Coke Zero whatever, its all just coke. It is the same old us at the end of the day."

You can see coke's all new ads here.

I am sure you will love it!

Emojis- Modern day hieroglyphics

This poster. Deadpool’s new poster. No pictures. No masked heroes. No words. Just 3 emojis. So simple, yet so engaging.

Emojis have become an integral part of communication in digital platform. It has become so important that people feel—literally—that words are not enough to communicate and use emojis.

Like many good things (sushi, kishimoto, akihabara) emoji also has its roots in Japan. 2015 was quite a year for emoji. It became quite a phenomenon. It became 2015 word of the year. An emoji only chat and social networking app, Emojicate, was launched. Seriously though, is it even possible to get a message across only with emojis? Well, I definitely can’t seem to manage it.

But, emojis do make it possible for me to say something, or to be precise to write something sarcastic and make it sound like a funny, unintentional remark just by adding some funny, smiley emojis in the end.

So, leaving aside my evil intentions with emojis ; ) (see what I did there? He he,) they also lighten the mood, help fill awkward silences while texting, help in getting out of situations where we really don’t know how to react, they are what hand gestures and face expressions are to us during a face-to-face conversation.

This whole emoji business, is not just about pictorial representations of our faces and emotions, there are some daring souls out there developing a grammatical structure and system for the emoji language.

Digital is the most common and biggest medium for communication in our times, and emojis seem to function really well in this medium. So, move aside English and Mandarin, EMOJI is all set to become the new global language.